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Welcome to PRmax

A powerful, cloud-based platform that enables agencies of all sizes to:

Research your target media

Track & manage media enquiries

Identify opinion influencers

Build compelling campaigns

Track & analyse all media coverage

Demonstrate ROI & win more business


Our products

PRmax Freelance

Powerful tools for freelancers, start-ups and smaller agencies


Media & influencer software for PR agencies of all sizes


A media & stakeholder relationship system for busy press offices & comms teams

Powerful features designed for you

Media database

Effective PR begins with identifying relevant journalists and influencers.

With over 65,000 journalists in the UK alone, PRmax media database provides the most accurate and comprehensive media information on local, regional and national media outlets, including newspapers, business and consumer titles and online media.

The database also includes freelance journalists and influential bloggers, which helps you to identify the right people for your message and ensure the success of each and every story.

Relationship manager

Manage statements, enquiries and both media and stakeholder requests.

PRmax Press Office is designed to precisely match processes, enabling you to monitor levels of engagement with your target media, whether generated from in-bound enquiries or out-bound press releases, helping you maintain and nurture your media relationships, schedule and action follow-up activities and report on the results you achieve

Press release distribution

Email your message directly to the influencers that matter and automatically upload Word documents to create full HTML emails with full use of content links and accompanying collateral photos and videos.

Simple formatting and mail merge tools allow for consistency of branding, SEO distribution and release scheduling. Track every email with your Distribution Report and SEO viewing figures.

Online & social media monitoring

Monitor all brands and competitors across millions of UK and international print and online media including social media with branded, automatic daily media coverage reports. 

Analyse key elements utilising simple, user definable analysis criteria. Generate comparative, quantitative analysis charts of results with 3D graphs

Print & broadcast media monitoring

We monitor all news and comment across all media channels 24 hours a day, with an unrivalled pedigree of traditional research methods combined with the best global technology search solutions.

Evaluate communications strategy

Our experienced team of analysts deliver insight based upon metrics suitable to your business and communication goals.

Our reporting will inform and enhance your strategy whilst demonstrating the effectiveness of your communications to your stakeholders, maximising the investment you make.

We work across all media platforms, from traditional print coverage to social media, deploying appropriate measurement tools to provide meaningful analysis that will make a significant difference to your organisation.

Online newsrooms

PRmax Online Media Centres provide dedicated organised news pages to host press releases, images, documents and videos relating to all your public relations activities.

For those requiring a richer, more bespoke option we have partnered with who develop customised complete ‘virtual press office’ providing complete content creation and distribution system, PR collaboration tools, and the ability to fully track and control all communications activity.

Your online newsroom gives you a content-rich, branded media presence that integrates with your existing site, streamlines your workflow and frees up your team to build relationships.

Who we are

First there was Mediadisk, the quintessential PR software package, designed by PR professionals for PR professionals; it was used by freelance consultants up to multinational corporations, and it was brilliant.

The same team applied all their experience in detailed, accurate media research and combined it with cutting-edge research technology and a suite of social media monitoring, newsroom, SEO, email, print and online monitoring, along with analytic technologies to produce a single comprehensive software system – welcome to PRmax.

PRmax will help you plan, manage and evaluate every PR campaign, to drive media engagement and maximise returns on investment.

Nick Elliott, MD, PRmax

Are you ready to put us to the test?

Start your free trial now

Selected current clients

A selection of PRmax users